88% of Americans use a second screen while watching TV. Why?

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When it comes to tech, I like to think I'm a pretty hoopy frood. I added the System Tuner UI to my Android phone's settings. I've crimped my own ethernet cables. I got Wing Commander III running, back when that required the dark arts of HIMEM.SYS tweaking. What I'm trying to say is: I am with it!

Except when it comes to staring at screens while staring at other screens. I just don't suss it. But apparently 88 percent of Americans do.